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Online grocery platform Supr Daily was acquired by Swiggy in 2018 and later merged with its quick commerce service Instamart

Quick commerce, or super-fast deliveries, is becoming increasingly popular among millennials and Gen Z, with companies delivering various items to doorsteps in no time. Quick commerce makes up about 5-6 per cent of a household's grocery spending, with platforms like Blinkit valued at around $13 billion. It is mostly popular in big cities but is also gaining traction in places like Vizag, Nagpur, Kochi, Jaipur, and Lucknow.

Quick commerce, or super-fast deliveries, is becoming increasingly popular among millennials and Gen Z, with companies delivering various items to doorsteps in no time. Quick commerce makes up about 5-6 per cent of a household's grocery spending, with platforms like Blinkit valued at around $13 billion. It is mostly popular in big cities but is also gaining traction in places like Vizag, Nagpur, Kochi, Jaipur, and Lucknow.

India Business News: In the past one year, half the new customers that we have added are all pure play quick commerce customers, who often do not make planned purchases an

This move reflects a trend among companies like Blinkit, Zepto, and Swiggy, who are prioritising higher-margin products to enhance profitability in the quick-commerce sector instead of just selling general grocery products.