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Mass-manufactured. >> these chips can control the flow of electrical current that in effect enables them to store and remember zillions of bits of information on a surface just a little bit thicker than an eggshell and smaller than a fingernail. >> this silicon chip supplies the brainpower for 1,001 electronic gadgets from wristwatches to microwave ovens. >> the mushrooming industry gives birth to a new high-tech cult and a place called silicon valley. >> the magic part of silicon valley is that there was this boiling pot of people who were involved in technology, involved in science. >> silic...

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Take us through the context of this. what is your reporting based on and what were the -- do in creating these profiles. >> yeah, hey, chris. so this was one of tens of thousands of documents that we have been poring over looking at the documents that whistleblower frances haugen has handed over to the sec and congress. a lot of these documents were also the basis of those blockbuster "wall street journal" reports we saw. so we've been poring over these documents and this is one of many example of internal research we saw that genius researchers, really, inside facebook. we're talking ph.d.s w...

Abdication of responsibility. how are we expected to ignore when leadership overrides research-based policy decisions to better serve people like the groups inciting violence today? joining us now are nbc news correspondent jake ward, and early facebook investor roger mcnamee, also the author of "zucked." give us a sense what have stood out to you and what did you hear back from facebook as did you your reporting? >> geoff, what's extraordinary is these are not documents and complaints being raised by outside journalists or academics. these are internal researchers, ph.d.'s and the like hired ...