US flavoured alcohol brand lands onto UK soil
US flavoured alcohol brand lands onto UK soil Print 22nd April 2021 US -based flavoured alcoholic drinks brand Four Loko is launching into the UK market, in a move designed to “recreate its US success”. The range is available from Filshill Wholesale and Nisa, Spar and Eurospar stores, consisting of Blue, Fruit Punch, Gold and Sour Apple flavours in 440ml cans. The launch is supported by social media and influencer activity and consumer experiences later this year. Four Loko offers its target consumer the “perfect at-home, unconventional, full-flavoured, ready to drink beverage”. Ga...
Source: talkingretail.com