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This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...

Ridiculous mustache on our car. it's a marketing gimmick but helps a person that wants a pickup spot the car. i also have the passenger's phone number. and his name. tim? unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> thank you. >> is this your first lift ride? >> my first lift. >> where are you headed? >> ken signed up for lift because it's cheaper than taxi, maybe 20% cheaper. >> i had friends that used it and liked it. >> he likes passengers sit in front. the founder says it makes for a friendlier ride. >> there's a seat in the front seat and figg...

Lyft makes drivers put a ridiculous mustache on the car. it is a marketing gimmick, also helps a person that wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on the left. >> and his name. tim? unlike normal cabs, lyft drivers invite customers to get in the front seat. welcome. is this your first lyft ride? >> yes. >> jim signed up because it is cheaper than taxis, maybe 20% cheaper. >> i have friends that used it and raved about it. >> he likes it that the passengers sit in front. lyft founder says it makes for a friendlier ride. >> you see the pass...

Car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's founder says that makes for a frien...

This ridiculous mustache on our car. it's a marketing gimmick but helps the person who wants a pickup spot the car. i also have the passenger's phone number. >> your destination is on theft. >> and his name. >> tim? >> unlike normal cabs, lift drivers invite customers to get in the front seat. >> welcome. >> welcome, thank you. >> is this your first lift ride? >> my first lift, yes. >> where are you headed? >> tim signed up for lift because it's keeper than taxis. maybe 20% cheaper. >> i have friends who used it and arrived about it. >> he likes it that lift passengers sit in front. lift's fou...