Travel firms, hotels see a demand surge on pilgrimage circuit
Pilgrimage travel in India is thriving with a surge in demand for destinations like Ayodhya, Varanasi, and Char Dham circuit. Thomas Cook reports a 100% increase in bookings, while Sarovar Hotels sees significant revenue contribution from religious locations like Badrinath, Haridwar, and Tirupati.
Source: livemint.com