Alibaba Saw Record Singles Day Sales but Don't Call It a Win for China's Economy
Chinese e-commerce giants may have eked out another year of sales growth on Singles Day, but the data isn't all encouraging.
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Chinese e-commerce giants may have eked out another year of sales growth on Singles Day, but the data isn't all encouraging.
Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world's biggest shopping event happens in China each year - and it's called Singles Day.
This year's festival is being more closely watched than ever as a gauge of consumer confidence as China flirts with deflation and has identified boosting household demand as key to avoiding lost decades of sluggish growth.
Counterpoint Research said that iPhone 15 sales in China were down 4.5% compared with the iPhone 14, in the first 17 days after its market launch
In China, Apple will occasionally allow partner vendors to offer discounts to spur demand. But Chinese e-commerce platforms have also been locked in a "value for money" battle as consumers tighten their belts amid a slowing economy, with discounting a key focus of forthcoming annual Singles Day shopping festival.