Ten years in radio – and how advertising has changed
Radio has changed a LOT in 10 years... When Ultimate Media was born 10 years ago, the radio industry was quite a different place than it is today. Most radio stations had just come off a record revenue year inspired by the 2010 FIFA World Cup. As a result, staff complements at stations were healthy and skill levels were high. As were the expensive overheads that come with running a radio station. The media agency world was also a different place back then. Revenue wasn’t being squeezed as tightly as it is today and clients, in general, were less demanding on campaign measurement and
Source: themediaonline.co.za