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Partnerships, the information that you gather? >> right now, we are never goint to be selling any information so that's not really in our business model. what we want to do is recreate what markets should have been in a way where we are not targeting people, using their information. we want to provide them with an old-school approach to advertising, and that's what we'll eventually be doing. as well as influencer marketing. that's really important right now, influencers can convey the message better than individuals. >> laura: so someone who has a big media following, just like they have an in...

This. do you make money by partnerships, the information that you gather? 's vehicle right now, we are never going to be selling any information, so that's not really in our business model. what we want to do is recreate what markets should have been in a way where we are not targeting people, using their information. we want to provide them with an old-school approach to advertising, and that's what we'll eventually be doing. as well as influencer marketing. that's really important right now, influencers can convey the message better than individuals. >> laura: so someone who has a big media ...

>> we're milking the milk. >> both hands on that udder. that's pretty huge. mary's essentially subsidized the local farms to create a goat-based mini economy around her business. >> look at that tree. it's called a big leaf maple. i love that tree. >> a big part of walking the walk is walking in here, a brand new state of the art milking parlor with the most up to date goat milking technology available. come into the parlor? >> come into the parlor. we have hors d'oeuvres. check this out. this is called a pit parlor. we're standing here, so the goats would be up here. >> what's this cost? >> w...

For 27 years you talked the talk. now you're walking the walk. >> we're milking the milk. >> both hands on that udder. that's pretty huge. mary's essentially subsidized the local farms to create a goat-based mini economy around her business. >> look at that tree. it's called a big leaf maple. i love that tree. >> a big part of walking the walk is walking in here, a brand new state of the art milking parlor with the most up to date goat milking technology available. come into the parlor? >> come into the parlor. we have hors d'oeuvres. check this out. this is called a pit parlor. we're standing...