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Site. >> that's true as well. also to the point that the click-through is low, that's absolutely true. you want to get the most value out of all the clicks that you do get. >> you also talk about creating different size ads. why? >> uh-huh. the three most common banner ad sies rs 160 by 600. 300 by 250 and 728 by 90. those are all pixel dimensions in width by height. the reason you want to stick with those, they're an industry standard, virtually every website will run at least one of those. the thing is not all website will run all three. as we're seeing now, there's with the screen shots, th...
Branding out there. >> yep. that's true, as well. you know, also to the point that the click through is low, that's absolutely true, so you want to get the most value out of the clicks you do get. >> now you talk about creating different-sized ads. why? >> so the three most common banner ads size are 160x300, 300x250 and 728x90. those are pixel dimensions in width by height. they are an industry standard, virtually every website will run at least every one of those, but not all websites are going to run all three. as we're seeing now, there's -- with these screen shots, there's different websi...