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There is new evidence which showed that the benefits of taking vitamins may only be based on the placebo effect.

Science writer Dominic Walliman of Domain of Science comprehensively visualized the areas in modern medicine in a single illustrated map.

Thinking that an exercise program is tailored for you may lead to better results.

That is something that scientists call the price quality heuristic. and that means that not only the high quality influences the price — which is how we usually think about the world — no, the price also influences the quality perception, and that has been shown in a number of incredibly interesting studies. for instance, it's been shown that the same wine, the same wine tastes better if it's designed to be expensive. also, painkillers. the placebo effect of a painkiller is much stronger if you label that painkiller as an expensive painkiller as opposed to a cheap painkiller. and, kai, wha...

That is something that scientists call the price quality heuristic. and that means that not only the high quality influences the price — which is how we usually think about the world — no, the price also influences the quality perception, and that has been shown in a number of incredibly interesting studies. for instance, it's been shown that the same wine, the same wine tastes better if it's designed to be expensive. also, painkillers. the placebo effect of a painkiller is much stronger if you label that painkiller as an expensive painkiller as opposed to a cheap painkiller. and, kai, wha...