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Any marketing strategy requires an investment. And we must calculate the return on this investment. Else it would be like shooting an arrow in the dark.

But i couldn't get interviewed to save my life. >> we have in this country legal protections against placing ads that say something like, women not apply or parents not apply or people of color don't apply, but we do not have in most places laws against saying, no unemployed. i was looking at bmw of bayside who was in queens, new york, saying you must be currently employed to apply for the sales manager job. hospital in california saying you must be employed to apply for the job. john hopkins university in maryland saying you must be currently employed to apply for the research sup visor. did ...

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