Detailed text transcripts for TV channel - MSNBC - 20150627:09:36:00
At the conference. the results were mixed. 45% of the respondents thought the bag was attractive and solved the difficult problem of carrying supplies. but when asked what they thought the price should be the average answer was $43. that was a big problem for a bag that was costing more than double that to produce. >> we came back from that research and it wasn't a ton of research. it wasn't expensive research. but it was research. and we came back and they're going new plan new strategy. >> there's a market out there for this bag? >> yeah. >> armed with this new information, we rolled up our ...
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