Intention to Receive the COVID-19 Vaccination in China: Application of the Diffusion of Innovations Theory and the Moderating Role of Openness to Experience
Liping Li) "...the importance of promoting the efficacy and norms of vaccination, and engaging people who are open to experience in the early diffusion process. Such health education effects can also take advantage of social media to promulgate the effects." Some of the studies conducted to explain COVID-19 vaccination intention have drawn on behavioural theories, such as the Theory of Planned Behavior (TPB) and the Health Belief Model (HBM). In light of the notion that COVID-19 vaccination is an innovative behaviour, the present study draws on Diffusion of Innovations (DOI) Theory to explain...
Source: comminit.com