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Customers and get to see their excitement about thanksgivukkah and hanukkah and our line of thanksgivukkah products. >> part of the prophets from her thanksgivukkah line are going to a jewish charity that works to end hunger. the must-have item here, the menurkey. >> everyone wanted to know what i thought it should look like. so i went to an art store near our house and got some brown clay. >> it was dreamed up by asher, a fourth grader from new york city on a road trip with his mom and dad. >> asher says wow, we should make menorrahs in the shape of turkeys. anthony was driving, i looked over...

>> asher says, wow, we should make menorahs in the shape of turkeys. and anthony was driving. i looked over at anthony and i was like, that's brilliant. >> with dad's help, he used software and a 3-d printer to turn his idea into a real product. >> then we have the plaster ones, which are made in a factory. >> so far, they have sold almost 7,000 menurkeys. >> it's been pretty intense. >> it's a pop-up. incredible pop-up business that will end on a certain day. >> right. >> potentially. >> i don't know. i got to get myself a menurkey. do you have a unique thanksgiving tradition? a dish only you...