Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?
A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks double espresso on ice. “Saving the environment is important and all, but I probably come here more in knowing that I’m going to get a dollar off,” says Patton, 27, a cancer researcher at Arizona State University. Two friends who came on the afternoon coffee run nod in assent as they hold the cups that they, too, brought along.