Detailed text transcripts for TV channel - MSNBC - 20180401:11:33:00
And the intimacy in that. in that way, it's very disruptive. >> text message historically is reserved for close friends and family. and i feel lucky as a business to be communicating with customers over that medium. >> he had considered an app or website but found them to be too cumbersome. >> this is unique because it's platform agnostics. you can order dirty lemon on an iphone if you want to and just order the product. and sms is, i think, the most common means of communication of our time. it just makes sense for us to be there. >> reporter: zack found inspiration in casper, dollar shave cl...
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