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Platform fee is essential to delivery firms as they look to improve their take rates, which determine the amount of money they make on every order. Both Zomato and Swiggy have been experimenting with increased platform fee to boost their overall revenues and profits.
Zomato Platform Fee: The listed company started charging a flat platform fee in August 2023. Initially Rs 2 per order, it was subsequently increased to Rs 3 in most of its major markets.
On New Year's Eve, the platform fees were reported to have been temporarily increased to as much as ₹9 per order in specific markets.
The listed company started charging a flat platform fee in August 2023. Initially Rs 2 per order, it was subsequently increased to Rs 3 in most of its major markets.
The Bengaluru-based company had initially started levying the fee in Bengaluru and Hyderabad, following which it expanded the charge countrywide. Currently, it charges the platform fee as a Rs 5 levy with a Rs 2-discount, indicating that the fee could eventually be increased further.