Zomato is experimenting with a new priority delivery service, enabling customers to receive their orders faster at an additional cost. The service is presently being tested in Bengaluru and Mumbai, with customers offered the option to pay an extra fee for quicker delivery times.
Zomato, the food delivery giant, has raised its platform fee by 25% to Rs 5 per order, affecting customers in Delhi-NCR, Bengaluru, Mumbai, Hyderabad, and Lucknow.
Zomato Platform Fee: The platform fee, which is a per-order flat charge, has been hiked in Zomato s main markets like National Capital Region, Bengaluru, Mumbai, Hyderabad and Lucknow. Sources said Zomato services 2.0-2.2 million orders per day, and a Re 1 increase for a large order base could add substantially to the company’s earnings over a quarter.
Zomato Increases Platform Fee by 25% and halts Intercity 'Legends' Delivery Service techstory.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techstory.in Daily Mail and Mail on Sunday newspapers.
The platform fee, which is a per-order flat charge, has been hiked in Zomato s main markets like National Capital Region, Bengaluru, Mumbai, Hyderabad and Lucknow. Sources said Zomato services 2.0-2.2 million orders per day, and a Re 1 increase for a large order base could add substantially to the companys earnings over a quarter.
The food delivery company s stock price has been surging on the back of rising profitability in its core business and the fast growth of its quick commerce arm, Blinkit.
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Platform fee is essential to delivery firms as they look to improve their take rates, which determine the amount of money they make on every order. Both Zomato and Swiggy have been experimenting with increased platform fee to boost their overall revenues and profits.