Stay updated with breaking news from Platform Fee. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The platform fee, which is a per-order flat charge, has been hiked in Zomato's main markets like National Capital Region, Bengaluru, Mumbai, Hyderabad and Lucknow. Sources said Zomato services 2.0-2.2 million orders per day, and a Re 1 increase for a large order base could add substantially to the companys earnings over a quarter.
The food delivery company's stock price has been surging on the back of rising profitability in its core business and the fast growth of its quick commerce arm, Blinkit.
TECH NEWS News: Zepto, the quick-commerce company, charges a platform fee and a late night handling fee. Competitors Zomato's Blinkit and Swiggy Instamart also charge
Platform fee is essential to delivery firms as they look to improve their take rates, which determine the amount of money they make on every order. Both Zomato and Swiggy have been experimenting with increased platform fee to boost their overall revenues and profits.
Food delivery aggregator Swiggy is testing a potential doubling of its platform fee from ₹5 to ₹10 per food order as it prepares for its upcoming IPO.