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Zomato has introduced a new feature, 'Shake it to make it', allowing users to unlock daily dining discounts by shaking their mobile devices. The feature is active in several major Indian cities and adds an interactive element to the dining experience.
The new platform fee is levied on all customers, including Zomato Gold.
Zomato reportedly caters about 85-90 crore orders annually. In the December quarter, Zomato reported a 30% on-year jump in adjusted revenue.
The hike comes week before the firm is to announce its March quarter financial results. The company has also suspended Intercity Legends, its inter-city food delivery service.
The food delivery company's stock price has been surging on the back of rising profitability in its core business and the fast growth of its quick commerce arm, Blinkit.