The Basics of Branding (and How Law Firms Mess It Up) | Firesign | Enlightened Legal Marketing
To embed, copy and paste the code into your website or blog: Your firm’s “brand” is not your logo, letterhead or tagline. It is your fundamental identity, the essential truth of your organization, and the characteristics, values and attributes that support this identity. It’s important for law firms to get it right – and there are compelling business reasons to do so. Altman Weil reports that well-positioned firms can: Improve cross-selling and organic growth among current clients; Attract more targeted, desirable new clients; Weaken the competition; Become a more attractive candida...
Source: jdsupra.com