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Announced by Golfweek on Tuesday, the PGA Tour’s recent Player Impact Program will connect with the tours’ largest golf athletes and pay out bonuses for their popularity. The program was initiated because of popular players like Tiger Woods, Bryson DeChambeau, and Rickie Fowler. According to the report, an athletes’ value must be based not only on tournament execution but preferably on an Impact Score, which will be decided on a player’s popularity in Google Search, their Nielsen Brand Exposure frequency, a golfer’s Q Rating, a player’s MVP Index rating which is engagement on s...

The bold Peter Alliss once suggested that golf was “an enigma wrapped in a mystery impaled on a conundrum.” Goodness knows, then, what this dearly departed voice of the game would’ve made of the latest money-making venture unveiled, or rather leaked out, from the cash-sodden PGA Tour. Cor Blimey O’Reilly? You can say that again. Forget mysteries, enigmas and conundrums. Golf is now wreathed in Meltwater Mentions, MVP Indexes and Nielsen Brand Exposures. And, no, I don’t know what the Dickens they are either. Known as the Player Impact Program – yes, you can start rolling you...

PGA Tour offering $40 million in bonus money to top stars Rory McIlroy, of Northern Ireland, bumps fists with Jon Rahm, of Spain, on the 18th green during the second round of the Masters golf tournament on Friday, April 9, 2021, in Augusta, Ga. (AP Photo/Matt Slocum) Matt Slocum Dustin Johnson watches his drive down the ninth fairway during the final round of the RBC Heritage golf tournament in Hilton Head Island, S.C., Sunday, April 18, 2021. (AP Photo/Stephen B. Morton) Stephen B. Morton Published: 4/20/2021 7:33:21 PM The PGA Tour is awarding a $40 million bonus pool to the top 10 players ...

PGA Tour offering $40 million in bonus money to top stars Rory McIlroy, of Northern Ireland, bumps fists with Jon Rahm, of Spain, on the 18th green during the second round of the Masters golf tournament on Friday, April 9, 2021, in Augusta, Ga. (AP Photo/Matt Slocum) Matt Slocum Dustin Johnson watches his drive down the ninth fairway during the final round of the RBC Heritage golf tournament in Hilton Head Island, S.C., Sunday, April 18, 2021. (AP Photo/Stephen B. Morton) Stephen B. Morton Modified: 4/20/2021 7:33:31 PM The PGA Tour is awarding a $40 million bonus pool to the top 10 players w...

Called the Player Impact Program, its design is to “recognize and reward players who positively move the needle” on fan and sponsor engagement, a Tour spokesperson told Golfweek. The $40 million will be distributed among 10 players at the end of the year, with the most valuable getting $8 million. The program began Jan. 1. There are six criteria the players will be judged on to determine the distributions. According to Golfweek, those criteria are: 1. “Ranking on the season-ending FedEx Cup points list.” 2. “Popularity in Google search.” 3. “Nielsen Brand Exposure rating, which ...