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ITF unveils new research into gender equality in sport
04/12/21
Findings reveal clear differences in the way male and female players are portrayed
The ITF has today announced the results of a first-of-its-kind global research project examining sports gender equality across the media and social media, commissioned as part of its ITF’s Advantage All gender equality strategy, which is supported by the Foundation for Global Sports Development.
Conducted and delivered by Ipsos MORI, the research explored how the representation of male and female athletes varies, identifying key differences by market and media type, as well as any differences in consumer searches between male and female players. ....

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