MSNBC American Voices With Alicia Menendez September 19, 2021 23:33:00
And i was like, well, black people are almost 15% of the population. major retailers should consider committing 15% of their shelf space to black-owned businesses. i just sat down and i thought about what would happen across america if major retailers started making that commitment. i wrote it out. i posted it on instagram. that was on a saturday. and sunday, i stayed up overnight with my web designer. we launched a petition monday at noon. by wednesday, we became a nonprofit and by day ten, sephora became the first major corporation to commit to the 15% pledge. so since then, we have signed a...