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Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition - Vimarsana News

Early stage start-ups may spend up to 30% of fundraise on advertising-led customer acquisition

Traditional platforms such as print and TV may get a good chunk of this increased ad spending

Fenton City planners table special land use request again - Vimarsana News

Fenton City planners table special land use request again

The Fenton City Planning Commission tabled a special land use request at its March 25 meeting to convert the old granary and former Red Fox Outfitters building into a banquet

As Online Fraudsters Flourish, Forter's Valuation Triples To $3 Billion In Six Months - Vimarsana News

As Online Fraudsters Flourish, Forter's Valuation Triples To $3 Billion In Six Months

As Online Fraudsters Flourish, Forter’s Valuation Triples To $3 Billion In Six Months Share to Facebook Share to Linkedin Fraud is not a new problem. Some historians trace it back to 300 B.C., when a Greek merchant named Hegestratos took out an insurance policy on his boat full of corn with the intent to sink it and collect the insurance money. A couple of millenia later, fraudsters are more likely to be surfing the web than the open seas.  But modern day grifters face a challenge in Forter, which has just closed an oversubscribed $300 million round of venture capital to further expand ...

Source: forbes.com
Why TransUnion led blockchain fintech Spring Labs' $30M Series B – TechCrunch - Vimarsana News

Why TransUnion led blockchain fintech Spring Labs' $30M Series B – TechCrunch

Now, TechCrunch has exclusive details on the size of that round and the nature of the relationship. First off, the fact that TransUnion, a public company with a $20 billion market cap, chose to back and partner with four-year-old Spring Labs is significant in and of itself. A number of fintechs have popped up as of late aiming to disrupt the traditional model of evaluating an individual’s creditworthiness. Spring Labs is one of them. The startup uses blockchain with the aim of creating a richer network effect of data that allows credit bureaus and others to predict the creditworthiness of p...

TrulyMadly raises Rs 16 crore funding; investors include Paytm founder - Vimarsana News

TrulyMadly raises Rs 16 crore funding; investors include Paytm founder

Dating app TrulyMadly on Tuesday said it has raised Rs 16 crore (USD 2.1 million) in funding from Venture Catalysts, 9 Unicorns, Paytm founder Vijay Shekhar Sharma and others. Early stage investor advisor Jana K Balan, Neil Bahal from Negen Capital, angel investor Ruchi Sihare and existing investors -- Inflection Point Ventures, The Chennai Angels and AngelList also participated in the pre-series A round, a statement said. Paytm founder Vijay Shekhar Sharma, InMobi co-founders Abhay Singhal and Piyush Shah, Nodwin Gaming founder Akshat Rathee and Dr Vaidya's founder and CEO Arjun Vaidya also...