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Creating a subscription business in any industry." there's always been wine of the month and beer of the month and fruit of the month. i get that. but a home contractor? what kind of subscription service do you have there? >> has sell free homes is a good example of that a washington, d.c. based company. they go in and on a subscription basis will manage your home for you, fix the lights change the pool filter. they do it on a subscription basis so they get recurring revenue. >> how do they price it out? how do they figure out the right amount to charge someone? presumably they might make mone...