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Produce a product. and we knew we had to get smarter. >> at one point, the company was actually bigger. >> we used to operate with two shifts, the product would be filled into the jars, and it would go into a pooling room overnight and we would start to ship at midnight to cap it by hand every night. >> that alone slowed everything down. and so, bill and linda made necessary changes. one major accomplishment was automating production. >> we had to look to see how can we automate. how can we make it so that the product isn't being handled so much by hand. we mechanized, and what used to take us...

Actually bigger. >> we used to operate with two shifts, the product would be filled into the jars, and it would go into a pooling room overnight and we would start to ship at midnight to cap it by hand every night. >> that alone slowed everything down. and so, bill and linda made necessary changes. one major accomplishment was automating production. >> we had to look to see how can we automate. how can we make it so that the product isn't being handled so much by hand. we mechanized, and what used to take us 20 hours, we would generate maybe two pallets now we generate two pallets in probably ...