Friso Singapore takes a dump on marketing clutter with 'poop' talk
Friso Singapore takes a dump on marketing clutter with 'poop' talk Details 22 December 2020 The marketing and advertising industry is getting increasingly cluttered. According to a recent Forrester report, marketing message volume is forecasted to increase by 40% in the B2C sector. With the increased competition for a share of voice, brands have been made to think out of the box and deliver their marketing messages in an engaging manner. FrieslandCampina’s formula milk brand, Friso, has set out to achieve it with an unprecedented move of placing fe...
Source: marketing-interactive.com