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By Jul 23, 2021 On Saturday, July 24, the Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of July. Want to know who the most popular singers are for the month? Then keep on reading! (Photo : BTS Facebook ) What are the Brand Reputation Rankings? The brand reputation ranking makes use of big brand data to create an index. This is done to study the online habits of consumers and discover out what affects brand consumption. The brand reputation index also measures the influence of a Korean singer, the volume of media interest in the Korean singer, the volume of interest the consumer has for the Korean singer, and the communication volume of the Korean singer. ....
By May 19, 2021 Among the Korean singers, BTS, Lim Young Woong, and Brave Girls topped the brand reputation rankings for May 2021. Keep on reading to know if your favorite artists made it to the list. On May 19, the Korean Brand Research Institute issued the brand reputation rankings for Korean singers for May. The agency analyzed big data of artists who have done promotions from April 19 to May 19. The data include the singers activities in four various areas like consumer participation, communication, media, and community. From April 19 to May 19, the institute accumulated 106,100,722 data. The May 2021 data are 14.77% lower than the April 2021 data of 124,486,232. ....
By Apr 23, 2021 On Saturday, Apr. 24, The Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of Apr. 2021. Want to see if your favorite K-pop artists made the top rankings? Then keep on reading! What are the Brand Reputation Rankings? The brand reputation ranking is an index formed via big data brand analysis. The index helps unearth the consumers online habits and what affects brand consumption. The brand reputation index helps measure the positive and negative influence of a singer, the media s interest in them, the consumers interest in them, and the singer s communication volume. ....