Detailed text transcripts for TV channel - MSNBC - 20111007:04:02:00
Mistake, a big analytical fault line that runs right underneath the way we cover the race for the presidency. we like to focus on characters and campaigns and people. we believe in ads and messaging and we believe in speeches. too often the way we understand presidential elections is really no different than the way we understood our high school elections. they're both just big popularity contests and the winner is whoever is cooler, whoever has a better campaign, whoever will buy us beer. and god bless the american voter for this. he doesn't and she doesn't get the credit they deserve. the am...