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The author feels that brands shouldn’t look at International Women’s Day communication as just a 'Happy Women’s Day' message with free coupons, gifts and discounts, but as one that helps build an equal world
The ad sends out a very important message in an interesting way: change starts at home. The increased responsibility of childcare is quite burdensome for new mothers. Men should naturally share these responsibilities, out of choice. As we say in our training programmes, except breast-feeding, everything else can be done by men. What is interesting is that the ad doesn’t just show the man preparing to take care of the newborn, but also preparing his son for the new arrival in the family. Congratulations to the team for a film that perfectly fits the brand identity with a very relevant socia...
The ad is engaging. It is interesting to note that while the men are shown as asking the women to make coffee, the women are not shown as being overenthusiastic to indulge. In fact, the young woman reminds her husband that it is his turn to make coffee, reflecting the much-needed role negotiation in the family. However, in the restaurant we see the man placing the order and a man receiving and endorsing the order. The most heartening thing when we visit some states like Tamil Nadu is the presence of women not just in five-star hotels but in regular three-star hotels as well. Wonder why they ...
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The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting.