Detailed text transcripts for TV channel - MSNBC - 20140330:13:40:00
Fund-raising. i think that was the key with the ad when you have a congressional race or another race where going viral nationally is of little value in terms of reaching voters but it can allow you to raise money and then be able to reach the voters in a more traditional way. sometimes they can succeed even if there isn't a direct line between them and the humiliation of votes. >> just the idea, you don't even have to produce the tv ad. you put it up online, and then you're a congressional candidate, and here's somebody in california with money saying, i like this guy. here is the donate onli...
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