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Riskalyze Campaign Attacks Orion s HiddenLevers, RiXtrema
Citing fiduciary responsibilities, Riskalyze CEO Aaron Klein is publicly targeting the wildly inaccurate and predictive guesswork of his competitors.
A long-simmering confrontation in the advisor technology space is spilling into public view.
Riskalyze co-founder and CEO Aaron Klein is launching a highly visible campaign to discredit the risk methodologies used by competitors. Squarely in the crosshairs are risk analytics platform HiddenLevers, acquired by Orion earlier this year, and RiXtrema, which offers a portfolio stress-testing tool called Portfolio Crash Testing PRO.
The marketing campaign, launched from the Riskalyze-controlled website Unhiddenlevers.com, has been in planning for roughly six weeks, according to Klein, and includes a white paper, messaging for “industry influencers” and a video criticizing a 2020 coronavirus pandemic-related webinar series hosted by HiddenLevers c ....

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