Philips #TenOnTenYou campaign urges millennial men to free themselves from society's criticisms
Vidyut Kaul, head, Personal Health, Philips Indian subcontinent, says the campaign will be built into a movement.
Source: afaqs.com
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Vidyut Kaul, head, Personal Health, Philips Indian subcontinent, says the campaign will be built into a movement.
With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being.
The campaign puts the spotlight on the constant battle of being judged by society and taking the conversation forward on how one can enable the millennials today in shaping their true self to the best of their capability