Stay updated with breaking news from Power Liquid. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
We round-up our most-read stories on the activities of the big-name beauty brands in the region, featuring news updates from Shiseido, LG Household & Health Care, Amorepacific, and more.
Knowledge of the Gen Z and millennial consumer combined with a burgeoning global reputation are two of the reasons Korean major Amorepacific has taken a 38.4% stake in cult K-beauty brand COSRX, as it looks to expand its own footprint overseas.