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On tre pre newses who have done this. he would think about the icon and driver or is it like taxis on demand and defining that up front and having that debate helps with the product i.c.e. >> i just interviewed the found founder and he talks about one of the things he does great is kills things off. >> it's the idea that they get super excited about a new simple product because of its simplicity. it take always of these new customers for granted, starts to type into the needs of their greatest customers or power users by adding complexity, adding more features, stuff that makes it a mere produ...

This. a camp who found it -- a co-founder at uber, he would think about the icon and the design of it and is it everyone's private driver, is it an aspirational brand or taxis on demand. is it in every person's brand. to finding that debate helps with the product itself. >> make one subtraction for every addition. i interviewed the founder -- co-founder of nail chip recently. he talks about one of the things he really does great is kills things off. >> it's funny. i call it the product life cycle. customers get super excited about a new, simple product because of its simplicity. that new produ...

Say are power users on websites like reddit, they kind of took her under their wing. this whole thing took off. >> where does the money come in? >> they make money in a coupleo >> where does the money come in? >> they make money in a couple of ways. this man coleman rogers and christina ursow created a paper soap box that they exclusive ly took on and they decipher and recuse, and they also have a p paper site to take checks by mail if you are interested in helping them. so coleman and christina have over time, and people have poll pointed to a different thing, and it is a 24-hour live stream,...

Their power to be restored, they should turn on a lamp so they will see if the power does come back on. also to help us keep the grid stable. unplug those large power users and electronics so when the power is restored they don't experience a surge that could damage their equipment and create potential instability as we are delicately bringing on this power. once we get this tour back to people, we want them to keep it on. harris: that's helpful. you know to unplug things like computers. but for the health of the grid, are you talking about a washing machine and dryer? so when everything comes...

Their power to be restored, they should turn on a lamp so they will see if the power does come back on. also to help us keep the grid stable. unplug those large power users and electronics so when the power is restored they don't experience a surge that could damage their equipment and create potential instability as we are delicately bringing on this power. once we get this tour back to people, we want them to keep it on. harris: that's helpful. you know to unplug things like computers. but for the health of the grid, are you talking about a washing machine and dryer? so when everything comes...