What's New About Google Analytics 4 and Why You Should Upgrade
Illustration: Chloe Krammel Recently, Google announced a new version of Google Analytics that was given the name Google Analytics 4. This is the default version of Web traffic analysis and data collection software. It is a privacy-first, durable, x-channel measurement platform that is designed to make your life easier. As an avid user of Google Analytics, I felt as though it was time to put it to the test to see what was possible. If you currently use Google Analytics, it is necessary to upgrade to this new version. Once it is set up, you can begin collecting information and enjoying all the ...
Source: inc.com