​KSI vs Tommy Fury boxing event 'The Prime Card' breaks PPV records despite controversies
'The Prime Card' event, featuring the KSI vs Tommy Fury and Logan Paul vs Dillon Danis matches, has reportedly set a new pay-per-view buy record. Despite criticism of the boxing quality, the event was a commercial success, matching the previous influencer boxing pay-per-view record with approximately 1,300,000 buys. The event generated an estimated $32 million from pay-per-view sales alone. Controversies marred the event, but the fighters are exploring post-event opportunities. The success of 'The Prime Card' highlights the appeal and revenue potential of influencer boxing.
Source: indiatimes.com