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Strong one, just like we saw in the 2005 case where there were 13 jane does that were named as potential witnesses. i'm certain that you're going to see a long list of potential witnesses probably by name this time, not by jane doe, that will join in to testify in the lawsuit, john. >> i want to give you a two-part question, mel, because i want you to put your legal hat on and then maybe a bit more of your pr hat if you will, since you're here with us. what would you advise him legally to do going forward? and just from a pr angle, i'm curious how you think this has been handled by his people....

What's your take as a customer first before you put on your pr hat? >> well, i think that from a customer perspective, it really comes down to two things. how does this affect me, and what are you doing about it? that's all people care about. i think one of the interesting things from a damage control perspective is, apple consistently violates every damage control cliche without any consequence. they're secretive, they lash out at consumers, they're entitled, yet at the same time there is the reason why there is no consequences because when you are an insurgent, sort of a bad boy, that is a p...