Page 15 - Pr Standpoint News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> well, i think jeffrey hit that on the head. i think the hope is is that the players will be able to persuade the league from a pr standpoint to do the right thing. now, you know, the nfl is a $9 billion a year industry and the nfl essentially prints money. now, whether or not the nfl is going to just want to do the rig thing we have seen that's not been the case in the past with other lawsuits and with the class action suit that appeared to be settled but was thrown out, that was a long hard road for players. i don't know if we're going to see this being something that's just going to be ta...

Colbert being named the heir-apparent to david letterman. this is his tweet. oh, letterman, i'm really going to miss your fat jokes. wait, no i'm not. @colbertnation. >> what can we make of this? what's motivating and what can be motivating chris christie here? he wants it to look at business as usual and when that internal investigation released its findings and said christie's exonerated and you can see the plan from a pr standpoint was that report comes out, he holds a press conference and says i'm exonerated and i've answered the questions and he's prickly with the press and he goes out to...

From a customer service standpoint or a pr standpoint or whatnot, that reflects on your business. you have to be really clear up front about who's doing what and making sure that you have the right partners. i know i said this probably three or four years ago on the program, but you want to date somebody before you get married. so go into these partnerships very slowly and try them out. but also be very clear about roles and responsibility. who owns the ip and what happens if it goes south, because when you're good friends, it's very easy to come up with the divorce decree, so to speak. put th...

Prosecutors. you have her saying we will cooperate if we get a deal. from a legal standpoint, putting it in a report, does it accomplish anything for christie's side? >> i'm a huge randy mastro fan. he's the real deal. look alt his resume and i can't think of anyone who is more compelling in the courtroom or outside of it than randy is. including this kind of information this this report, in my estimation was bush league. it's about credibility. if you want to tell about how bridgette kelly lied on a resume or had overdue library books, all of that is fair game. make no mistake, they are going...

If not, why is he speaking out on something that has not yet been resolved. do you think the white house could salvage this at least from a pr standpoint by saying, listen being maybe we haven't handled this correctly? because the president as you mentioned came out very forcefully in the beginning on the front he said of this saying he was outraged and he would make sure whatever happened with the irs was accounted for and wouldn't happen again. >> so here is the thing. i think at this point, in order for the american people to have confidence in what is going on, there needs to be a special ...