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And i think the fear that's in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they're not actually going to get the pr uplift out of it that they were after. - it's interesting, isn't it? i mean, you were saying, jerry, that perhaps the football will start to take centre stage. i read that itv�*s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower than if it had been held in the summer. do you buy into that? yeah. i mean, advertisers, as we've seen with elon musk, advertisers d...

To me football fans will will love being in qatarj for its excellent galleries and - museums and me thinking, well, that's not really- what will win over a lot of football fans, what will win over them is sort of partying i on the streets and, you know, the sight of thousands - of peruvian fans in russia. that's not really going to be the case here. . and i think the fear that's in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they're not actually going to get the pr uplift out of it that they were after. - it's inte...

And and easily available. l and and easily available, so football fans are having a drink on the streets. - it's not going to be like that in qatar. i 0ne kind of anecdote that i sticks with me from my time in qatar was a senior member of the supreme committee, mentioningl to me football fans will will love being in qatarj for its excellent galleries and - museums and me thinking, well, that's not really- what will win over a lot of football fans, what will win over them is sort of partying i on the streets and, you know, the sight of thousands - of peruvian fans in russia. that;s not really g...

On the streets and, you know, the sight of thousands - of peruvian fans in russia. that's not really going to be the case here. . and i think the fear that's in a lot - of qatari minds at the moment is after all this money, - all this time and all. this being hammered in the press, - they're not actually going to get the pr uplift out of it that they were after. - it's interesting, isn't it? i mean, you were saying, joey, that perhaps the football will start to take centre stage. i read that itv�*s offering ad spots at a 20% discount. the expectation is that viewing numbers will be lower tha...