Why search data doubles as valuable market research
April 7th 2021 16:57 Björn Darko, VP of product at Searchmetrics, explains the power of search data, which some brands are exploring, and how it can be added to your market research armoury to support insight and decision making Understanding customer needs and behaviour, coupled with market intelligence are among the keys to making successful marketing decisions. However, traditional market research methods such as surveys and focus groups can have their limitations, which is why some brands are exploring search data for additional insights. The pace of change in many markets means tradit...