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Praekelt joins Frontify in the new era of branding

Praekelt joins Frontify in the new era of branding
Swiss-based software-as-a-service company Frontify has partnered with local technology and service design outfit Praekelt Consulting to bring the former’s all-in-one brand management software to the South African market. The partnership brings together over 25 years of multinational experience in the digital branding space.
Multi-agency engagement models have become a long-term trend in the corporate market, and more and more people are now responsible for creating brand collateral. With consistency being such an integral part of building a brand, the need arose for a single space to house cloud-based corporate identities.
The Praekelt/Frontify partnership provides a single source of truth for multiple partners to engage with their clients’ corporate identities, allowing everyone to speak the same brand language.

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