Top 3 tips to create a stronger AI strategy - Advertising
Top 3 tips to create a stronger AI strategy By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Here's how to improve your AI strategy to better serve customers. First, solve the right problems "Investme...
Source: bizreport.com