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According to the report, SVOD offerings such as Netflix, Disney+ Hotstar, and Amazon are hugely popular, together with YouTube, and Facebook accounts for 85% of the $1.4 bn in revenue made by online video in 2020
KUALA LUMPUR, April 18 — With the PKR party polls rolling in hot, the race for the leadership of Angkatan Muda Keadilan (AMK) — the party's Youth wing — is between two former student activists, Adam Adli Abdul Halim and Fahmi Zainol. According to Professor Azmi Hassan, a senior fellow at the...
Will enable advertisers to show different ads to different households watching the same TV program
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a 'first-to-market addressable TV service.' It would enable advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and set-top boxes, a range of video on demand (VOD) services, over-the-top (OTT) providers, and game consoles.
GroupM, the media investment group of WPP, today announced the launch of Finecast in India, a first-to-market addressable TV service that enables advertisers to target households with relevant TV ads across multiple TV channels, pay-TV platforms and