Digital to overtake TV to become the largest advertising medium in India: GroupM report | Advertising
GroupM's annual TYNY report forecasts digital to cross Rs 48,603 crores this year
Source: campaignindia.in
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Ad spends growth to slip to Rs 1.08 lakh crore in 2022; digital set to pip TV
Spends on digital are forecast to grow 33 per cent to Rs 48,603 crore in 2022, after the 38 per cent growth in 2021.
Source: india.com
Growth dips in ad spending, but digital to grab bulk of business in 2022
Spends on digital are forecast to grow 33 per cent to Rs 48,603 cr after the 38 per cent growth in 2021, forecasts media agency Groupm
Source: telegraphindia.com
"The One Show" to add global heft to The Advertising Club's "ABBY Awards"
This association brings in global standards of judging, jury selection and transparency to the already revered and celebrated Abby Awards.
Source: afaqs.com
56% of Bharat use UPI and 49% use mobile wallets multiple times a week: ShareChat and Group M's Bharat
ShareChat and GroupM’s ‘Bharat – The Neo India’ survey finds that ‘Bharat’ users are as affluent and digitally savvy as India users.
Source: afaqs.com