Page 25 - Prasanth Kumar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Prasanth Kumar too, retains his position as vice-president

Share Via: The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes. As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums are unable to do so. A recent example of such an ad campaign is Pizza Hut India’s ‘Buy One...

Share Via: A chat with the newly appointed MD over her game plan, present challenges in the marketing landscape and the agency's positioning When brands put people first and attempt big things, they fuel culture and innovation, help companies grow and create real value; but they need to take risks. That's where Essence, GroupM's global data and measurement-driven agency rooted in data science, comes in to help brands take decisions and risks. And, that's how Sonali Malaviya, the agency's newly appointed managing director (in May) for India plans to spearhead it. Malaviya replaced Anand Chakra...

  In his new role, he will continue to build on the company’s practices and technologies across the fields of data analytics, deep learning, process mining, performance marketing and business intelligence to create efficient, fast, and scalable value-added processes.   Kazi will commence his role from 2 August and will be based out of GroupM’s Mumbai office.      Kazi has been part of the GroupM family since 2013. Prior to this role, he was vice president, new business, Xaxis Singapore.      Prasanth Kumar, CEO GroupM South Asia, said, “At GroupM our focus is to contin...

Pahwa has been promoted to lead the GroupM India talent team and develop GroupM’s talent proposition for the region. She will report to Prasanth Kumar, CEO GroupM South Asia