Stay updated with breaking news from Xaxis Creative Studios. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Adland has a penchant for celebrating creativity, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.
Share Via: The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes. As voice technology slowly begins to mature, brands and businesses are coming up with creative voice marketing strategies to reach out to their customers. Being able to integrate voice technology into a two-way conversational ad format is a bonus for marketers, as it generates real-time results. It also allows the brand to create a personal connection with the consumers, when other mediums are unable to do so. A recent example of such an ad campaign is Pizza Hut Indiaâs âBuy One...
Calcraft: 'We have entered a new era of creativity' MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology. MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team. The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher (global head of sport, entertainment and culture), Anush Prabhu (global chief strategy officer) an...
MediaCom launches global division to bring creative and media back together Stef Calcraft will lead a new global leadership team. by Omar Oakes Sign in to continue Free email bulletins
Rita Sahajpul, national head - product and marketing science, Xaxis India GroupM's programmatic arm, Xaxis, has announced the launch of its programmatic creative services solution, Xaxis Creative Studios (XCS), in India. XCS has full-service in-house creative capability with a team of designers, producers, developers, and animators. The idea for XCS is to help clients develop and deliver relevant, engaging creative executions to drive programmatic performance and insights. The XCS team looks to enhance the impact of creative content by reimagining and reassembling existing assets into...