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Calcraft: We have entered a new era of creativity MediaCom is launching MediaCom Creative Systems, a global division that will aim to bring media and creative back together using data and technology. MediaCom had already launched Creative Systems in its Australia and US regions in 2019, but now staff with global roles will join a global Creative Systems leadership team. The leadership will include Jane Ratcliffe (global managing director), Nick Palmer (global head of product), Misha Sher (global head of sport, entertainment and culture), Anush Prabhu (global chief strategy officer) and Benjamin Vendramin (global chief creative officer). Prabhu and Vendramin will perform their roles in addition to their MediaCom US responsibilities. ....
MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content. In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been outspoken in his calls for the complex agglomeration of roles accumulated within agencies to be swept away in favor of a simplified structure. ....
MediaCom launches global division to bring creative and media back together Stef Calcraft will lead a new global leadership team. by Omar Oakes Sign in to continue Free email bulletins ....