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MediaCom NZ launches Creative Systems, helmed by Nick Licence mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
MediaCom promotes Indonesia managing director Partha Kabi to global director of SK-II marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.
MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM Details 29 April 2021 MediaCom s regional client lead of global solutions, Priyanka Gupta, is leaving GroupM after 14 years. Gupta (pictured) confirmed the news to MARKETING-INTERACTIVE, adding that she will be taking a break and exploring other opportunities outside of the industry. She currently reports to Mark Heap, CEO of APAC at MediaCom. “I take with me beautiful, long lasting relationships; memories of fun times during trainings, pitches and critical annual planning meetings; laughter and jokes post conferences and yes, the amazing work that won awards and recognition for the team, the company and the clients. I leave with no regrets and on that positive note I excitedly look forward to the chapter ahead, Gupta said. ....
MediaCom bridges media and creative service with Creative Systems launch Details 26 April 2021 MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by integrating addressable creative with addressable media, and Creative Analytics. This new tool uses AI to understand which ads work and which don’t and will take best practice learnings from those that do to make client communications plans work better, said MediaCom in a press statement. ....
MediaCom launches MediaCom Creative Systems adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.