Addressable Creative News Today : Breaking News, Live Updates & Top Stories | Vimarsana

MediaCom regional client lead Priyanka Gupta exits after 14 years with GroupM Details 29 April 2021 MediaCom's regional client lead of global solutions, Priyanka Gupta, is leaving GroupM after 14 years. Gupta (pictured) confirmed the news to MARKETING-INTERACTIVE, adding that she will be taking a break and exploring other opportunities outside of the industry. She currently reports to Mark Heap, CEO of APAC at MediaCom.  “I take with me beautiful, long lasting relationships; memories of fun times during trainings, pitches and critical annual pla...

MediaCom bridges media and creative service with Creative Systems launch Details 26 April 2021 MediaCom has launched MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. The launch includes a suite of new data-driven creative products, including Addressable Creative, is claimed by the company to improve media performance by inte...

MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content. In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been out...